A Detroit-based startup business that produces media content on startup businesses might seem geared to niche audiences, but that hasn't stopped Gary Bredow and Jenny Feterovich.
The pair's joint venture company, Start Up Television Project LLC, has been averaging more than 1.2 million viewers lately per episode of "Start Up," a TV series profiling entrepreneurs and their new businesses. The program returns for a third season in October on most PBS stations, the World Channel and the American Public Television-owned Create network.
Last week, Feterovich's Parliament Studios Inc. relocated from Clawson to Corktown in Detroit to share an expanded office space on Brooklyn Street with Bredow's production company, Big Bang Detroit LLC.
Both companies produce separate media content, including commercials, documentaries and automotive corporate media. But the two agree "Start Up" has become a "flagship" product for both of them, and can take up as much as four months per year in location shoots, post-production and editing.
The season premiere, which airs 1 p.m. Oct. 4 on Detroit Public Television WTVS-TV 56, will feature two startup companies, including Detroit-based salon business Social Club Grooming Co. owned by Sebastian Jackson.
Future season-three episodes, also airing Sundays, will feature Drought Detroit, the Plymouth-based juice company founded by five sisters in 2011; cleaning service Detroit Maid LLC, founded by Danielle Smith in 2013; Home Store INC, owned by Bradley Cohen in Ferndale, andFowling Warehouse LLC, owned by Chris Hutt in Hamtramck.....
see entire article in Crains here....
